One of the biggest factors in ranking your website high in Google is the amount and quality of other websites that link to yours. This is known as a backlink. When you have a backlink from another website that Google trusts, it tells Google to add trust to your website. And vice versa, having many sites linking to you that Google does not trust or considers spammy can hurt your rankings.
A backlink from a Google trusted website is a vote of trust for your site in Google’s Eyes.
Let’s take a site that Google really trusts, and use as an example CNN.com. If CNN.com linked to your site from their home page, you would see a huge increase in your rankings. Because that link from CNN.com, which is highly trusted by Google, tells Google to trust your website.
We build backlinks to your website from our portfolio of Google trusted websites, so these links pass trust on to your site, showing an increase in your Google ranking position.